It’s been fascinating to watch the reaction of law firms to social media. Some firms have jumped right in and experimented enthusiastically with the new tools. Others have tiptoed around the edges, exploring their options, but not really diving in. And then there are the firms that aren’t going to “do it” until all their peer firms “do it,” or who believe that social media doesn’t offer them anything they don’t already have the old-fashioned way.
For the firm that is skeptical about the usefulness of social media, here is some straight talk (not snake oil) from Kevin O’Keefe, who has been equipping law firms all over the country to participate effectively in the Web 2.0 world. When asked which three social media tools deliver the most bang for the buck, his answer is very clear: blogs, Twitter and LinkedIn.
In his typically direct fashion, here’s how he describes the value of these tools:
Blogs? Got to have one. How else can you develop a central place where clients, prospective clients, and the influencers (bloggers, media, and social media hounds) pick up on your passion, philosophy, reasoning, and skill? How do you get seen when people search for info? You think I’m picking a pig in the poke by reading a lawyer profile on a website or Martindale? That’s nuts.
Twitter? Single biggest learning, brand building, network expanding, and reputation enhancing tool for me this year.
LinkedIn? LinkedIn has won the professional social networking/directory space. The race is over. I get invites from professionals inviting me to join their network elsewhere. Other than LinkedIn and Facebook I ignore them.
So there you have it, straight talk from a man who has been at the forefront of law firm social media deployments. Now, let’s hear your questions and concerns. What’s holding your firm back from engaging fully with social media?