Comments on: Eat Your Vegetables!

By: max191

max191 — Mon, 05 Oct 2009 06:55:48 +0000

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By: golfman_story

golfman_story — Thu, 16 Apr 2009 20:16:23 +0000

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By: VMaryAbraham

VMaryAbraham — Thu, 05 Mar 2009 02:43:18 +0000

Lee -

That's a fantastic book! I'd never heard of it before. Thanks for passing it along.

- Mary

By: VMaryAbraham

VMaryAbraham — Thu, 05 Mar 2009 02:41:40 +0000

Doug -

Rebranding works if you've got a product that is essentially good. However, all the lipstick in the world won't turn a pig into something else.

- Mary

By: Lee Bryant

Lee Bryant — Wed, 04 Mar 2009 16:54:57 +0000

This reminds me of a Charlie and Lola book: http://www.best-childrens-books.com/never-eat-a...

By: Doug Cornelius

Doug Cornelius — Wed, 04 Mar 2009 13:47:22 +0000

Mary -

I might argue that the failure of some KM projects comes from the failure to properly brand or market it in the first place. (and True for many corporate initiatives)

I do not advocate necessarily coming up with some fancy name or logo. But you do want to be consistent on how you refer to the process or platform and you want a clear message about how it can help.