Trading Our Privacy

In Rousseau’s social contract, people surrendered part of their autonomy to a central authority in order to gain the benefits of civil society, not least among which were social order and personal security.  In the Internet’s social contract, we seem to have given up our bargaining power.  All too often we surrender our privacy because of laziness and inertia.  Of course, we dress it up by claiming that a loss of privacy is the cost of increased efficiency.  Thanks to the open way we transact much of our social and personal business online, there is very little that can’t be found out about us with minimal effort. Given the ubiquity of Google, much of our lives are discoverable by Google.  Your e-mail?  Google has it.  Your social media exchanges?  Google is indexing those as well.

I don’t mean to pick on Google.  Let’s look at Facebook.  People flock to that platform daily, jump in with both feet, and start recording the minutiae of their lives in this public forum.  How many of them bother to look at, much less do something about, the privacy options Facebook provides? And, what about all those online retailers who know not only what you buy, but what catches your interest as you browse their inventory.

Did we mean for this to happen?  Should we just roll-over and take it or is this something we should fight?

I’ve posted below a video from Google that discusses their alternative to the Internet’s lack of privacy.  Google calls it the Opt-Out Village.  While the video is tongue-on-cheek, it does provide a sobering reminder of how much of our privacy we’ve surrendered.  I suspect Google considers privacy an over-valued relic of the past.  And, based on our recent behavior, it’s hard not to reach that conclusion.  But is that a fair conclusion?  On the other hand, do we deserve privacy when we seem to value it so little?

Google’s Opt-Out Village:

[Hat tip to Neil Richards for passing on the Google video link.)

[Photo Credit:  Mikey G Ottawa]