Is LinkedIn Working for You?

So now that you’ve moved past the early infatuation stage, is LinkedIn working for you? I’ll freely admit that I’m thrilled that LinkedIn provides a way for others to update my rolodex. But past that, I’m not entirely sure where the value lies for a person like me.

It’s a different situation for folks in sales and marketing. The ones I talk to rave about the enormous, extensible list of contacts they can develop via LinkedIn. To be honest, that’s also why some friends of mine have locked down their contacts — they don’t want their vendor friends harassing their non-vendor friends.

And what about those 59 million LinkedIn groups? Have you joined any? What percentage of the proposed discussions are more than thinly veiled marketing ploys or pleas for social media contacts?

As you can see, I’m struggling to find a way to make LinkedIn really work for me. Do you have any advice? What’s working for you?

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