Pinterest for the Enterprise? #KMWorld

KMWlogo_Stacked_Session Description: Thousands of search results—page after page of ugly SharePoint link farms … Enterprise workers still face the persistent problem of finding what they need in the “fire hose” of content. People are asking less for “the kitchen sink” and more for the very best, hand-picked (curated) content, but that takes work, and traditional content management approaches don’t seem to be enough. Social bookmarking has failed to take hold in the enterprise. But can we learn from newer iterations like Pinterest? Can a consumer technology designed for things like food or photography translate to the enterprise? Can we tap into the crowd to collectively curate the best content? Hsu focuses on a next generation capability, called “collections,” inspired by Pinterest and Flipboard but tailored for the enterprise, that is changing the way people capture and share great content at Accenture. The goal is to make it easy for anyone to collect and present content in a manner that’s as engaging as Pinterest. Content management has never been so exciting!


Thomas Hsu, Social Collaboration Strategist, Accenture
Steve Berzins, Social Learning Infrastructure Lead, Accenture

[These are my notes from the KMWorld 2015 Conference. I’m publishing them as soon as possible after the end of a session, so they may contain the occasional typographical or grammatical error. Please excuse those. To the extent I’ve made any editorial comments, I’ve shown those in brackets.]


  • What problem were they trying to solve?
    • People spend a lot of time on the internet bookmarking interesting content — but how to share this?
    • Good content is very hard to find
    • Good content hides in a variety of places: in heads, in repositories, on the web
  • How does Collections help?.
    • crowdsourced curation
    • easy administration
    • easy on the eyes
  • How does it work?
    • it is attractive and highly visual
    • it can be privately curated or officially sanctioned
    • you can follow a collection and see who else is following it
    • once you follow, you’ll get an alert when something new is added or when someone else comments on it
    • you can comment on the stream or on individual items
    • it is mobile optimized (responsive design)
    • it is indexed to provide collections at the top of the search results
    • they made it easy to embed a collection in another site — for example, in a practice group’s SharePoint site
    • they provide online social support for the collections tool
    • when you update the collection, every instance of the collection is updated — no matter where it is embedded
  • How to create a collection.
    • go to the Collections home page to download the bookmarklet (similar to Delicious, Evernote, etc.)
    • when you see good content online, click on the bookmarklet to import the content
    • the bookmarklet dialog box enables user tagging
  • Administration Tools
    • a spreadsheet-like web form that will allow the admin to batch import content by adding urls to the form.
      • this automatically generates the thumbnails for this content
    • Now, instead of editing the SharePoint site, they can edit in Collections and be assured that the updates will flow through to every place where the collection is embedded in SharePoint.
    • You can mass edit to the content — change titles, tags, etc.
    • You can reorder items through drag and drop
    • They share content as a whole collection or as a filtered sub-collection
    • Permissions are active directory based — the content can be kept private, made available to active directory groups, provided on an editable or read-only basis. Permissions respect internal security.
    • They are about to release a dashboard with Tableau-like, highly visual view of the metrics they track.
  • Governance
    • If a collection is empty for a period of time, they make it private
    • If a collection contains problematic content, the owner of the collection is asked to take it down
  • Next Steps.
    • They would like to provide recommendations based on user behavior.
    • They will upgrade from importing only one image from the site to importing all available images so the user can choose.
  • Use Cases.
    • The Essentials
      • sales and/or delivery essentials
      • on boarding — key resources for new people
      • useful content for personal or professional use
    • The List
      • a list of people
      • a list of clients
      • a list of vendors or technologies
    • The Newsletter
      • the best new content
      • external news articles
      • repository of past communications
    • The Event
      • key materials from a conference, workshop, webinar
  • Usage. The net promoter score of Collections is 67. The net promoter score of the iPhone is 63.
    • 95% of respondents said that Collections added good or excellent value
    • it is highly used by Accenture executives
  • See the presenters’ own explanation of Collections.