Employee Experience — the Heart of the Digital Workplace #KMWorld

KMWlogo_Stacked_Session Description:

The idea of the “customer experience” is a powerful one, and it’s a strategic consideration for most big organizations. As a result, we’ve seen a huge degree of customer-centric digital transformation. Within the enterprise, the concept of the “employee experience” is equally powerful. Going beyond basic usability and UX, it takes a holistic view of how solutions are designed and delivered. This practical session outlines how digital workplace professionals and projects can use the employee experience as a strategic driver for change. Real-world examples of great employee experiences from around the globe are shared.

Speaker: James Robertson (Founder, Step Two)

[These are my notes from the KMWorld 2017 Conference. I’m publishing them as soon as possible after the end of a session, so they may contain the occasional typographical or grammatical error. Please excuse those. To the extent I’ve made any editorial comments, I’ve shown those in brackets.]

NOTES:

  • James Robertson Slides
  • Horrifying Employee Engagement Statistics.
    • In the US, only 32% of employees say they are engaged
    • In the rest of the world, only 13% of employees say they are engaged
  • A digital workplace”. “A digital workplace consists of the set of tools you already have.” The problem is that it isn’t good. What’s a great digital workplace?
    • a holistic set of tools, platforms, and environments that enable work
  • Visa’s Digital Workplace.
    • delivers high functionality and a rich user experience
    • they provide a great mobile experience — they go beyond responsive design to provide a dedicated mobile app.
  • Coles Supermarket Chain in Australia.
    • Their intranet = “My Coles”
    • They wanted to provide high functionality for (previously underserved) employees in the field that is comparable to the functionality previously available only to office-based employees.
    • They provided a mobile app that could be used on personal devices on an opt-in basis. They have high rates of adoption.
  • Swisscom.
    • They provide 3 home pages
      • one is all about news — all the time
      • one is all about tasks — all the time
        • it is tailored to the individual user and their function
        • it includes the one piece of content EVERYONE wants: the cafeteria menu
      • one is “about us”
    • Through this approach, they demonstrate that they are interested in providing the materials that the employees care about most to do their jobs.
  • Telstra.
    • Their goal was to make their intranet so effective that they would be able to reduce the number of support calls
    • Their employees cannot be paid without submitting their time sheets. So they provide a visual display on the HR page of their intranet which shows the individual employee’s current level of time submission
  • What about allowing staff the ability to personalize their intranet pages?  In theory, this is a wonderful approach because it treats employees as engaged adults. However, research shows that only 5-10% of staff ever take advantage of the option and actually customize their pages.
  • A truly delightful employee experience is also effective for the business. The Mando Agency is a professional services firm that cannot bill its clients unless its own staff submits their time sheets. To manage this challenge, Mando installed an internet-operated beer fridge that was programmed to unlock on Fridays, but ONLY once everyone in the firm had submitted their time tickets. The firm provided a dashboard showing everyone how close they were to achieving an unlocked fridge AND which people were blocking progress by their delinquency in submitting their time. This gamification and extreme transparency work. In the five years since they installed the fridge, the employees have failed to open it only once.
  • How to provide a good Employee experience?.
    • Learn about how the employee works and what they need.
    • Have a deliberate digital approach that allows you to do all of the following three things simultaneously, but at different paces:
      • Projects: make sure you have at least one project for every budgetary period in order to make continuous improvements to the digital workplace
      • Strategy: this should enable the “big leap” that takes 3-5 years –it shows the trajectory of the combined effect of these projects
      • Vision: these big ideas about the future
    • Take ownership of your employee experience
      • don’t give this away to vendors, don’t let the vendors dictate what your employee experience should be
      • your needs are different from those of your vendors so if you are going to meet the unique needs of your employees you need to exert some control over the vendor offerings.
    • Establish Governance
      • Step Two provides an Intranet Operating Model
      • Governance is merely a means to an end
    • Take every (small) opportunity to improve your digital workplace and employee experience
      • but beware that every change has an inherent cost — it is disruptive, it asks for different processes or behaviors, etc.
      • Step Two provides a 6×2 methodology to help choose which changes are feasible and worth doing.
  • Dream Big, but iterate often!
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