Law Firm IT Whiplash

Head and Neck - Gray1194The Mayo Clinic staff describe whiplash as,

a neck injury that can occur during rear-end automobile collisions, when your head suddenly moves backward and then forward — similar to the motion of someone cracking a whip. These extreme motions push your neck muscles and ligaments beyond their normal range of motion.

Whiplash is what I experienced this weekend. The backward movement happened when I read early reviews of the newly released ILTA 2014 Technology Survey. The forward movement occurred when I read Riverview Law’s announcement of its new Software-as-a-Service offering entitled “In-House Solutions.”

Without a doubt, the ILTA survey is an enormous undertaking that provides a real service to the legal industry by shining a light on current IT practices among law firms. As Jobst Elster of Inside Legal reported, the survey results reflect the input of “454 law firms (33% of the ILTA membership representing more than 106,000 attorneys and 217,000 total users) responding to almost 200 questions about what technologies they are using to run their firms.”

Legal IT for the rest of us

While ILTA provides this incredible resource to the legal industry, it is not responsible for the data. That responsibility lies at the feet of law firm technologists and the senior partners of each firm who make the technology decisions. In reviewing the survey’s findings, Ron Friedmann of Prism Legal noted the following:

  • Social Networking and Collaboration Tools: “The results here disappoint but do not surprise.”
  • Legal Project Management and Budgeting: “The survey did not ask about  legal project management, pricing, or budgeting software. … As clients demand value and as more firms respond, demand for LPM, budgeting, and pricing software surely will grow. So I hope the survey will cover this area in the future.”
  • Contact Management and Marketing: “Corporate CMOs looking at these results, if they understood all the software listed, would undoubtedly chuckle.”
  • Predictive Coding / Computer-Assisted Review: “…I was surprised to see what I consider fairly low percents of larger law firms using what I thought was a well-established (if not universally accepted) technology and process.”
  • Document Assembly: “Less than half of responding firms report using any document assembly.”
  • Chargebacks to Clients: “Many firms continue charging for items that many clients likely consider overhead.”

There may be good news inside the survey, but the items noted by Ron Friedmann, Randi Mayes (ILTA’s executive director) and Jobst Elster suggest that, among survey respondents, law firm IT is constrained externally by client concerns about security and internally by partner concerns about cost.

Legal IT for the best of us

What’s behind the new Riverview Law product? According to their website, they are responding to a clear client need:

Having met our people and seen what we do, visiting General Counsel and In-house lawyers often ask whether we will license our technology. Whether we can help them design, implement and roll-out processes, workflows, and data analytics tailored to their in-house function. As one General Counsel commented “If I had your systems, if I could tailor your model to my function, it would help my team make quicker and better decisions.”

In the words of Karl Chapman, Riverview Law’s CEO,  they are “taking the Riverview Law model and enabling general counsels and legal teams internally to actually tailor it to suit their business.”  This means that corporate legal departments that purchase these tools get the benefit of the technology platform that gives Riverview Law a competive advantage in delivering managed legal services. Their SaaS customers can now use the Riverview expertise embodied in a collection of modules to

  • manage the flow of matters,
  • manage “new contract creation from start to finish via multi-channels (desktop, tablet, mobile)”, and
  • manage their processes and productivity through the analytics module that “provides detailed management information and business insight” to help GCs “preempt risk and reduce future cost.”

As Katy Robson, Riverview Law’s head of IT, observed: they have built these tools from the bottom-up, from the lawyer’s perspective and reflecting lawyer user requirements. Equally, they have built these tools from the top-down to ensure the tools provide the necessary data and analytical capability to run a legal business more efficiently.

 Treating whiplash

So what happens after you suffer from whiplash? According to the helpful Mayo Clinic staff:

Whiplash injuries can be mild or severe. Treatment typically begins with over-the-counter pain relievers and ice applied to the painful neck muscles. If pain persists, prescription medications and physical therapy may be helpful.

Most people recover from whiplash in just a few weeks, but some people may develop chronic pain after a whiplash injury.

While most people recover within a few weeks, I suspect the denizens of the legal industry will take much longer. However, all is not lost. Karl Chapman has kindly offered to license their technology to in-house counsel who do not use Riverview Law’s managed services. I wonder how other law firms will respond when their clients purchase Riverview Law’s In-House Solutions? The contrast between a client’s new software-enabled efficiency and their external counsel’s approach could be quite striking.

[Photo credit: Wikipedia]

 

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A Law Firm Lesson from Apple

Apple_gray_logoOkay. I’ll admit to a fangirl moment (or three) as I watched the much-anticipated Apple announcement. Apple had lots of good news for device junkies: bigger and better phones and a gorgeous new watch.

Wedged between the announcements about new devices, however, was an interesting introduction to an innovative service: Apple Pay. In brief, Apple deploys near-field communication technology to allow us to use phones and watches to make contactless payments. Apple’s vision is to replace the wallet altogether, beginning with payments.

According to Apple CEO, Tim Cook, credit and debit payments are a huge business in themselves — 200 million transactions each day totalling $12 billion per day and $4 trillion each year, just in the United States. However, this business is built on a precarious foundation: thin pieces of plastic that use magnetic strip technology that is five-decades old and security codes that are not terribly secure.

None of this is news. In fact, we’ve known for some time that this business was ripe for disruption, yet that disruption never materialized — despite the evident dangers of the current system.

Enter Apple and Apple Pay. Granted, Apple has the technology, reach and audacity to reform a business so different from its core business. (After all, we’ve seen Apple make this move before in the music industry and the telecoms industry.) Yet, what made it possible for Apple to take on the financial services industry when others have tried and failed? Here’s the answer in Tim Cook’s words:

It’s no wonder that people have dreamed of replacing [credit cards] for years. But they’ve all failed. … Why is this? It’s because…most people that have worked on this have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience.

We love this kind of problem. This is exactly what Apple does best. So we’ve created an entirely new payment process and we call it Apple Pay.

In case you missed it, here are the critical words: “most people that have worked on this have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience.” When I heard these words, I sat up and took notice. I couldn’t help but wonder: was he talking about law firms? How many firms are built on a business model that privileges the self-interest of partners instead of focusing on the client experience?

While every law firm claims to put its clients first, does it really? Does your firm?

If you’re wondering what the client-first approach would look like in practice, consider Riverview Law. This firm claims to have built its business model “from the client up” as opposed to “from the partner down.” According to Karl Chapman, Riverview’s CEO, putting the client first has a direct impact on the type of people they recruit, the systems they use, and the way they reward and compensate people. Above all, it means developing a firm culture that is markedly different from that of most firms you know.

Apple is considered the most valuable company in the world. Riverview Law is tiny compared to Apple, but it shares Apple’s focus on the client experience. And, like Apple, it has created an entirely new process to serve that client focus. How does your law firm stack up?

[Photo Credit: Wikimedia.org]

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