Mardi Gras Floats for Dummies

Apparently almost anything can be downsized, including a traditional New Orleans Mardi Gras parade float. Thanks to "Mardi Gras Floats for Dummies," you can find directions on how to scale down your ambitions from a typical float (which can exceed 50 feet in length) to a Radio Flyer wagon or even a shoebox. The instructions... Continue Reading →

Making Client Dreams Come True

Seth Godin recently wrote about Derek Sivers (founder of CDBaby), who built his company with one thought in mind: "What could I build that would be like a dream come true for independent musicians?"  The post ends with the following provocative statements: If your business is a dream come true for customers, you win. Game... Continue Reading →

Social Media and the Bridge to Nowhere

Sarah Palin's campaign to be vice-president brought a new expression into our political vocabulary:   " the bridge to nowhere."  Now, as we wait with bated breath for the new stimulus package to jump start the economy, there is a legitimate concern that our hard-earned tax dollars will be taken by politicians (of all political persuasions)... Continue Reading →

Control Freaks Need Not Apply

If you're a control freak, you might want to think twice about a career in social media.  After all,  some of the most successful social networks have flourished precisely because the control freaks got out of the way and, in their own words, let the lunatics run the asylum. Ceding control to the participants is... Continue Reading →

Will They Miss You When You’re Gone?

At a recent gathering of senior law firm knowledge management experts, an attendee asked two provocative questions:  If all the knowledge management personnel in your firm were to fall off the face of the earth today, would it result in a decline in firm profits?  And, if what we are doing does not have an... Continue Reading →

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