Falling in Love Again

It’s Valentine’s Day. Do you remember the pleasure of a new love — the excitement, the giddiness, the joy? So tell me, when was the last time you felt that way about your office technology? To be fair, it’s rare to have an elevated pulse when thinking about over-burdened workhorses, but that’s a shame. Do you take them for granted because they are merely functional or do you undervalue them because they are largely annoying??

What would it take for them to delight you?

These are the questions I’ve been asking myself as I consider the technology workhorses I’ve been using for years. And, they are questions I ask myself when planning new systems. While I’m not suggesting that we should always be defending the Maginot Line, paying attention to lessons learned isn’t about fighting the last battle all over again. Rather, it’s about ensuring that we don’t institutionalize mistakes because “we’ve always done it that way before.”

Most importantly, seeking to delight rather than merely deliver sets you apart from the crowd. And, it creates wonderfully loyal customers. It’s a great strategy for success.

[Photo Credit: Ron Doke]