Wanted: Excellent Content

Sophisticated search tools are not terribly useful if there isn’t a pot of gold (i.e., excellent content) at the end of the search rainbow. How do you get and maintain that stash of gold? In the law firm context, model documents are often too expensive to draft. Relying on recent precedents can be dangerous since they can contain significant problems — witness the recent URI/Cerberus case. Lawyers are either too busy with billable work or simply lack the appetite to complete non-billable knowledge management projects. Nonetheless, at the end of the day those same lawyers judge the effectiveness of law firm knowledge managers by the ease with which the lawyers find excellent content. How do you meet this challenge?

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