Here are my notes from the fifth session of the Enterprise 2.0 Black Belt Workshop: Mitigating Real or Perceived Risks
Speakers:
- Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC
- Bart Schutte, Director, Web & Architecture, Saint-Gobain
Background:
[These are my quick notes, complete with (what I hope is no more than) the occasional typo and grammatical error. Please excuse those. Thanks!
From time to time, I’ll insert my own editorial comments – exercising the prerogatives of the blogger. I’ll show those in brackets. ]
Notes:
The Proactive approach to dealing with Nay-sayers.
- What are the common objections?
- What if someone enters the wrong information?
- Compliance risks
- Why would I want to use these tools if I’m already very productive?
- If I share, I’ll lose my competitive edge
- I don’t have time for this!
- This will cause an eDiscovery headache
- I need to be careful about what I say
- We don’t want negative comments
- Why can’t the search act like Google?
- What I say will be used against me
- I don’t want to look stupid
- If I post something, my boss will think I’m not working
- What are the perspectives of Executives?
- They expect E2.0 to help increase innovation
- They expect E2.0 to improve process and work products
- They are afraid that workers will “waste time”
- They are suspicious of employees who are “social” [as opposed to serious]
- Worried about legal compliance concerns
- What are the perspectives of HR?
- This will attract and retain talent
- This will help us shape (reshape) organizational culture
- Worry about employee efficiency
- Worry about liability
- What are the perspectives of Middle Managers
- They like the possibility of improving their ability to operate globally
- Helps get junior staff into a network
- They worry about loss of control (information ownership is control)
- They worry about losing the automatic credibility/authority that comes from their position
- What are the perspectives of the Employee?
- This is a great way to increase my visibility
- This will give me greater access to information, experts and resources
- What I say and do will be used against me
- I’ll be pressured to participate and will be judged badly if I don’t
- I worry that others will say/post things about me that I don’t like?
- What if my confidential information is disclosed?
Real Issues vs Perceived Issues:
- Real Issues
- Employee Rights issues
- Personal data protection issues
- Company liabiltiy for
- Employee Rights issues
- Personal Data Protection issues
- Control challenge for managers
- Confidentiality concerns
- Workers’ Counsil issues (primarily in Europe)
- Perceived Issues (i.e., issues that we are already dealing with)
- There is no clear ROI/Business justification
- E2.0 is a waste of time
- Inappropriate content
- Accuracy of information
- Participant’s age or ability
- Unsupportive culture
- Controlling the content
- Information overload
- Employees will abuse system and waste time
- This is all about PEOPLE
- Most perceived isses are emotional – regardless of the subject
- While all of the issues seem real, not one is new
- But the speed of E2.0 makes the issues seem more pressing
- Solutions can he found to all of these issues
- Address these issues direstly with key stakeholders
- Involve HR and Legal early in the process. Get their perspectives and include them in the job of solving the problems with you.
- Ask them to help you set appropriate policy
- Create and Champion policy decisions that support an “Open” approach
- Focus heavily on educating employees so that they use the tools intelligently, productively and safely
- This may include doing one-on-one training if that helps the reluctant or nervous to get started
- Give people a “sandbox” to try the new tools and behaviors
- Use the community of users to self-monitor and self-regulate, but be willing to report of issues that are not effectively handled by the community
- Presentations: http://www.e2conf.com/boston/2010/presentations/workshop
- User name: Workshop
- Password: Boston
- Presentations also on Slideshare: http://slideshare.net/20adoption