Here are my notes from the fourth session of the Enterprise 2.o Black Belt Workshop: Positioning Social Collaboration Tools in the Enterprise – Not Another Tool
- Bryce Williams, Social Media Consultant – IT, Eli Lily
- Richard Rashty, Global Collaboration Architect, Schneider Electric
[These are my quick notes, complete with (what I hope is no more than) the occasional typo and grammatical error. Please excuse those. Thanks!
From time to time, I’ll insert my own editorial comments – exercising the prerogatives of the blogger. I’ll show those in brackets. ]
- You have a choice between vitamins and aspirin.
- You can try to sell vitamins to users, but they likely won’t take them. However, they will always take an aspirin when they have a headache.
- People rarely do things that prevent pain (or ensure health), but they nearly always act to alleviate pain.
- Moral of the story = focus on the pain points!
- Typical pain points
- Reduce complexity
- Provide simpler interfaces
- Do we need another tool? Here are some things to consider:
- Will it help establish network connections?
- Will it keep users engaged in conversation?
- Ease of use/user perception – affects adoption
- What are grassroots behaviors telling you?
- Will it help collaboration with key business partners outside the organizations?
- What gaps does it address?
- When do you integrate and how do you phase it?
- Remember that while some folks are ready for integration, other users will still be struggling with adoption. Sometimes both have to happen simultaneously.
- Remember that not all users behave in the same way – and they don’t use the tools in the same way.
- Educate Your Users
- When to use what
- What’s the personal impact (what’s in it for me?)
- Presentations: http://www.e2conf.com/boston/2010/presentations/workshop
- User name: Workshop
- Password: Boston
- Presentations also on Slideshare: http://slideshare.net/20adoption