Here are my notes from the fourth session of the Enterprise 2.o Black Belt Workshop:  Positioning Social Collaboration Tools in the Enterprise – Not Another Tool

Speakers:

• Bryce Williams, Social Media Consultant – IT, Eli Lily
• Richard Rashty, Global Collaboration Architect, Schneider Electric

Background:

[These are my quick notes, complete with  (what I hope is no more than) the occasional typo and grammatical error.  Please excuse those. Thanks!

From time to time, I'll insert my own editorial comments - exercising the prerogatives of the blogger.  I'll show those in brackets. ]

Notes:

• You have a choice between vitamins and aspirin.
  • You can try to sell vitamins to users, but they likely won’t take them.  However, they will always take an aspirin when they have a headache.
  • People rarely do things that prevent pain (or ensure health), but they nearly always act to alleviate pain.
  • Moral of the story = focus on the pain points!
• Typical pain points
  • Reduce complexity
  • Provide simpler interfaces
• Do we need another tool? Here are some things to consider:
  • Will it help establish network connections?
  • Will it keep users engaged in conversation?
  • Ease of use/user perception – affects adoption
  • What are grassroots behaviors telling you?
  • Will it help collaboration with key business partners outside the organizations?
  • What gaps does it address?
• When do you integrate and how do you phase it?
  • Remember that while some folks are ready for integration, other users will still be struggling with adoption.  Sometimes both have to happen simultaneously.
  • Remember that not all users behave in the same way – and they don’t use the tools in the same way.
• Educate Your Users
  • When to use what
  • What’s the personal impact (what’s in it for me?)

• Presentations:  www.e2conf.com/boston/2010/presentations/workshop
  • User name: Workshop
  • Password: Boston
• Presentations also on Slideshare: http://slideshare.net/20adoption