Our local public radio station has just finished its first pledge drive of the year. During pledge week, they ask all their listeners to provide financial support to the radio station. Since the radio station does not receive government support, they rely on their listeners to cover a significant part of the operating budget. It’s an interesting request — they are asking us to make voluntary payments for a service we receive free daily over the airwaves.
What would happen if you had to ask the lawyers in your law firm to make voluntary financial contributions to support the operating budget of your knowledge management department? What arguments would you make? How much value does your department add to the client services of your firm? How much money do you think you could raise from a group that is used to receiving your services for free?
We give to WNYC because we value the service it provides. Do the lawyers in your firm feel the same way about your knowledge management services?
[Photo Credit: Wrote]