Vinnie Mirchandani Keynote: E2.0 in an Age of And NOT Or

Vinnie Mirchandani is the author of The New Polymath.  This book is about enterprises that are able to put together a variety of disciplines and technologies to generate innovative solutions.

Background:

[These are my quick notes, complete with  (what I hope is no more than) the occasional typo and grammatical error.  Please excuse those. Thanks!

From time to time, I’ll insert my own editorial comments – exercising the prerogatives of the blogger.  I’ll show those in brackets. ]

Notes:

  • Polymaths are renaissance people (e.g., da Vinci) – people who seemingly effortlessly master and combine knowledge of many disciplines (e.g., art, science, philosophy, etc.)
  • The new polymaths are companies that are able to bring to gather a wider variety of expertise
  • Traits of the E2.0 Community
    • Ambitious group focused on grand challenges
    • People rather than machine centric
    • Early adopters of social networks
    • Well connected
    • Ethical – advocates for transparency
    • Very media savvy
  • 5 Challenges for the E2.0 Community:
    • Facilitating And NOT or = enabling the polymath approach of incorporating many talents and communities. Moving beyond the historical source of talent (employees and contractors). Use social media and networks to find the right people for a particular project.
    • Monetize the Social Customer traditional CRM is about the lifetime value of the customer. Social CRM focuses on the the “referral” value of the customer. Early social CRM successes: Avon Mark, Starbucks, Pepsi, etc.
    • Help enterprises navigate not-so-flat earth = there are rapid infrastructure changes and social impact – we need to assess the social patterns that emerge from changes in infrastructure.
    • Help enterprises understand changing talent pools – e.g., in the US jobs that used to go offshore are now going to smaller US areas (rural sourcing)
    • Ethics – Focus beyond transparency. There are some many issues that are not getting the attention they deserve. For example the food/fuel trade off = what’s the energy cost of producing food?
    • We can’t seem to get past privacy. Other critical ethical issues are being ignored. The E2.0 community needs to be able to convene an “ethics committee” to help us to thoughtfully consider the ethical issues surrounding technology.  We can follow the model of ethics committees in hospitals.
    • We should be building doomsday “BlackSwan” PR scenarios for our enterprises. BP is struggling to stay on top of the social media impact of the Gulf Spill.

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