Tony Zingale , Chief Executive Officer, Jive Software

Title: The Biggest “From > To” in Business in a Generation

Background:

[These are my quick notes, complete with  (what I hope is no more than) the occasional typo and grammatical error.  Please excuse those. Thanks!

From time to time, I'll insert my own editorial comments - exercising the prerogatives of the blogger.  I'll show those in brackets. ]

Notes:

• Beware of Ignoring the social business imperative
  • The consumer web is forcing innvoation – you can no longer elect to wait and see
  • Customers are demanding social
  • Employees are demanding social
• The ground is shifting under the enterprise:
  • management > engagement
  • email > collaboration
  • customer relationship management > community
  • baby boomers > millennials
  • User Interface > User Experience – now the focus is on fun and ease of use not how a form is constructed. You cannot ignore the impact of Apple and tech design.
  • what chatters > what matters
• Jive has good case studies in Nike and Charles Schwab
• Make sure you connect your social media strategy either to a top line or bottom line goal.
• What’s the new way to business?
  • Engage employees, engage customers, engage social web. But Jive believes that the lines between these are blurring. Therefore, you need to provide a single-point of access to all the internal and external social stream.
• They are recommending that their clients focus on small, light-weight, temporary (almost disposable) apps that allow you to target specific business goals.