Tony Zingale Keynote: The Biggest “From>To” in Business in a Generation

Tony Zingale , Chief Executive Officer, Jive Software

Title: The Biggest “From > To” in Business in a Generation

Background:

[These are my quick notes, complete with  (what I hope is no more than) the occasional typo and grammatical error.  Please excuse those. Thanks!

From time to time, I’ll insert my own editorial comments – exercising the prerogatives of the blogger.  I’ll show those in brackets. ]

Notes:

  • Beware of Ignoring the social business imperative
    • The consumer web is forcing innvoation – you can no longer elect to wait and see
    • Customers are demanding social
    • Employees are demanding social
  • The ground is shifting under the enterprise:
    • management > engagement
    • email > collaboration
    • customer relationship management > community
    • baby boomers > millennials
    • User Interface > User Experience – now the focus is on fun and ease of use not how a form is constructed. You cannot ignore the impact of Apple and tech design.
    • what chatters > what matters
  • Jive has good case studies in Nike and Charles Schwab
  • Make sure you connect your social media strategy either to a top line or bottom line goal.
  • What’s the new way to business?
    • Engage employees, engage customers, engage social web. But Jive believes that the lines between these are blurring. Therefore, you need to provide a single-point of access to all the internal and external social stream.
  • They are recommending that their clients focus on small, light-weight, temporary (almost disposable) apps that allow you to target specific business goals.
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