Social Media’s Role in Innovation (ILTA09)

What’s the biggest barrier to innovation?  According to Tom Koulopoulos, founder of Delphi Group,  your past success is the biggest barrier to your ability to innovate.

His theory is interesting.  When you have a success under your belt, you have something to protect: your reputation, your confidence, your sense of well-being.  Once you’re in protection mode, you’ll find that you’re unwilling to do anything that might upset your equilibrium.  You are reluctant to consider change or take new action.   You subsist in complacency.

In Tom Koulopoulos’ view, one of the great benefits of social media is that it is disruptive.   It brings new ideas to you, it asks new things of you, and it is beyond your control.  Despite the threat social media can present to the successful and complacent, if they are able to get over their defensive posture, they’ll find that social media provides a very effective spur to innovation and action.

[Photo Credit: papalar]


For additional information on Tom Koulopoulos’ ILTA09 keynote speech, see Sean Brady’s blog:  This Year At ILTA.

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