It may the closest thing to mind reading we’ve seen yet. Starting today, Loopt is offering a new service called Pulse, which claims to be able to provide you with an extraordinary array of helpful information as you move around town:
Pulse produces a personalized and ever-changing list of recommendations based on where you are, the time of day and Loopt’s own data on where you and your friends have been. It shows editorial descriptions and reviews from the partner sites and averages the ratings a business has received.
In other words, before you can formulate the query, Pulse offers some pertinent answers.
So here’s my question for you: once your internal clients get used to this level of service and convenience in their leisure lives, how long will they put up with the clunky, outmoded, painful-to-use technology provided in too many law firms? And, how long will those folks be willing to use a knowledge management system that can’t pull off the neat trick of appearing to read their minds?
It’s a race against time. Have the knowledge management and IT personnel in your law firm found the starting block yet?
[Photo Credit: sunny laid back L.A.]
This sounds very similar to the “I want it to be just like Google” arguments from several years ago. People grow used to a basic service and have difficulty switching to a different way of doing things. It would be nice if we could provide this to them — assuming that the advantages of the service make sense in the new situation. There's the rub.
You're right, Jack. The frequent requests for a Google-like search oftenmasked a desire for simplicity (and good results, of course) in the face ofembarrassingly bad search tools within the enterprise. However, the folksasking for Google at work didn't always understand exactly what it tookGoogle to deliver simplicity and good results — millions of dollars spentkeeping their algorithms state of the art. That's an investment most firmsare unwilling to make. Nonetheless, the insistence on having Google at workhas led several in the law firm world to work with vendors to create searchtools that provide amazing results via a simple interface. I suspect thatthe lawyers in the firms that have adopted this approach don't ask forGoogle anymore.Once services like Pulse become more common, I expect users within theEnterprise will begin to insist that they receive work related informationin the same intuitive way. Search tool vendors will have to deliver.- Mary
I don't recall the name of the services, but forms of this idea have been around a while. Even Microsoft's beloved Clippy was a form of this: I see you are doing X, here are some recommendations for assistance. or I see you have been doing Y, I've focused your search on that topic.
You're right, Jack. The frequent requests for a Google-like search oftenmasked a desire for simplicity (and good results, of course) in the face ofembarrassingly bad search tools within the enterprise. However, the folksasking for Google at work didn't always understand exactly what it tookGoogle to deliver simplicity and good results — millions of dollars spentkeeping their algorithms state of the art. That's an investment most firmsare unwilling to make. Nonetheless, the insistence on having Google at workhas led several in the law firm world to work with vendors to create searchtools that provide amazing results via a simple interface. I suspect thatthe lawyers in the firms that have adopted this approach don't ask forGoogle anymore.Once services like Pulse become more common, I expect users within theEnterprise will begin to insist that they receive work related informationin the same intuitive way. Search tool vendors will have to deliver.- Mary
I don't recall the name of the services, but forms of this idea have been around a while. Even Microsoft's beloved Clippy was a form of this: I see you are doing X, here are some recommendations for assistance. or I see you have been doing Y, I've focused your search on that topic.