John Stepper Keynote: Stop Evangelizing – Start Changing the Way We Work

John Stepper (Deutsche Bank) asks what real business problem are you trying to solve? Until you know the answer to that question, you should not deploy social software.

[These are my notes from the Enterprise 2.0 Conference 2011 in Boston.  Since I’m publishing them as soon as possible after the end of a session, they may contain the occasional typographical or grammatical error.  Please excuse those. To the extent I’ve made any editorial comments, I’ve shown those in brackets.]


  • Communities of PracticeThey started by creating communities of practice. These communities of practice produced measurable results with respect to the performance of the participants and their businesses. One manager described the CoP as the best productivity tool. They help participants work across organizational boundaries. Participants are in a variety of business units, including HR and compliance. Within a year, they will have 50 CoPs with over 10,000 members. The CoPs are tied to institutional decision making so their activities have direct impact on the business. This is a completely new way of working for the bank.
  • DB Social Media Council.They use this as a way coordinate approaches to the use of social software. They force the organization to make their social software relevant for the business.
  • The Key Focus: Help Us Work BetterThey are focusing on stopping the waste, reducing the information overload. They believe that they will be eliminate email and meetings by 25%. They also expect to reduce help desk calls by 50% by the autumn. (These are hard targets that they are working to meet.)
  • Don’t just retweet the revolution Don’t just hype functionality from the sidelines. Apply the tools to real problems within your organization and change the world.

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