Mike Rhodin Keynote: Beyond Collaboration – Why Analytics Matter [#e2conf]

Mike Rhodin, IBM.

[These are my notes from the Enterprise 2.0 Conference 2011 in Boston.  Since I’m publishing them as soon as possible after the end of a session, they may contain the occasional typographical or grammatical error.  Please excuse those. To the extent I’ve made any editorial comments, I’ve shown those in brackets.]


  • Moving Beyond Eyeballs.The internet business model isn’t just about collecting “more eyeballs.” Now businesses should be connecting customers/individuals to help gather intelligence that drives the business. If the business isn’t driving this, someone else will.
  • Traditional Marketing is DeadConsumers don’t believe the traditional marketing materials that are pushed at them. By contrast, they are willing to trust the advice of complete strangers who are within business-related communities. Further, insights shared by customers within these networks can help generate breakthrough ideas and can improve speed to market.
  • Build Knowledge Networks. These social networks represent an important knowledge network. They help gather information across your customer base and connect that with the knowledge base within the organization. This evolving knowledge network will fundamentally change how we work as the network grows. It allows for data mining across many more relevant data sources. It allows sentiment analysis — this is something HR could use to address employee attrition.
  • Analytics Move Your Social Software Beyond a cool tool to a criticial business asset.

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