Nathan Bricklin is the SVP of Social Strategy at Wells Fargo. His talk will focus on lessons learned at Wells Fargo as they have evolved their internal social strategy.
[These are my notes from the Enterprise 2.0 Conference 2012 in Boston. Since I’m publishing them as soon as possible after the end of a session, they may contain the occasional typographical or grammatical error. Please excuse those. To the extent I’ve made any editorial comments, I’ve shown those in brackets.]
- Conference tweets from last year’s conference point to important lessons: (1) Social behind the firewall is different that external social since the folks behind the firewall are focused on process (this was taken from Ross Mayfield’s keynote last year.). Therefore, internal social tools needs to be integrated well with process. (2) Andy McAfee reminds us that you don’t win the game in the first winning. Therefore, don’t lose heart too early; just keep moving things forward. (3) John Stepper stated that social tools are good for many things, but not necessarily everytthing. Therefore, fit your tools to the situation carefully. (4) Rachel Happe’s tweet focused on the importance of ongoing community management to ensure your social efforts progress.
- Wells Fargo’s Culture is Key“We think together and therefore love being team members.” Over his 20+ years with Wells Fargo, he has always found it to be a very collaborative place.
- Interdependence is a Good Thing No business executive executes a strategy that is independent from the overall organization’s strategy. Similarly, don’t pursue a social strategy that is independent from the business strategy of your company.
- Key Attributes of their Social Tools(1) Start at the point of frustration. That’s when people are willing to devote the time and energy necessary is solve the problem. (2) When you focus on the point of want, people ask for all the bells and whistles. When you focus on the point of need, people ask for something simple that just gets the job done.