Keynote: Staying Connected at Nike [#e2conf]

Richard Foo is collaboration director at Nike.

[These are my notes from the Enterprise 2.0 Conference 2012 in Boston. Since I’m publishing them as soon as possible after the end of a session, they may contain the occasional typographical or grammatical error. Please excuse those. To the extent I’ve made any editorial comments, I’ve shown those in brackets.]


  • FasterIt’s not about being fast, it’s about being faster. They use Cisco Quad (Cisco WebEx Social) to help them people connect internally even faster than before. They also want to connect people to information faster. Ultimately, they want to innovate faster.
  • Evolve Immediately(This is another Nike buzz phrase.) They don’t like to sit on the sidelines. They try to improve their product and processes constantly.
  • Change Management Focus They had supportive executives, which was a good thing. However, while that was necessary, it was not sufficient. Ultimately, they needed to reach and serve all the folks on the frontlines of the organizations. Therefore, their social strategy included a focus on change management to ensure a successful transition to social.
  • Involve Key Stakeholders EarlyDon’t wait to involve the key stakeholders who can send your project off-track: legal, HR and Communications. All of them have a legitimate interest in what you are doing and can be a tremendous help if included in your planning early.
  • Their Strategy(1) Focus on mobile before the desktop; (2) Use existing resources as much as possible; (3) Accelerate the pace of gaining new connections because those new weak ties can be hugely helpful; (4) Integrate neatly with established tools — you can’t ignore the reliance of your workforce on email and SharePoint; (4) Take a business first perspective rather than a traditional IT perspective — this opens the way to more adventuresome approaches;
  • Help people see the value of working in a new way Create a compelling vision that emphasizes improvements in individual performance (and the personal value — what’s in it for me?), as well as business performace and value. Keep the message simple, but be sure you address individual challenges and objectives.

Comments are closed.

Create a website or blog at

Up ↑